What is a “Fractional CMO”?
An effective CMO in a technology-driven business does far more that just manage marketing. They must draw on extensive engineering knowledge, usually gained from many years in R&D management, combined with time spent marketing technologies as well as products to customers both externally and often internally within their organisations. Indeed, experienced CMOs influence most aspects of any business, especially sales and product development, as well as marketing and strategy.
The “Fractional CMO” (“FCMO”) concept enables small to medium sized companies to have access to a highly experienced executive with more than 37 years experience in both R&D management and marketing management, at a fraction of the cost of hiring a full-time senior executive. This enables fast-growing and dynamic companies to add tremendous breadth of experience cost-effectively. The FCMO can also act as a valuable sounding board for new ideas and strategies, act as a mentor for less experienced or recently promoted staff, and generally as a source of inspiration for your business.All services available from the FCMO are extremely flexible, including such tasks as: