Projects 2017-08-22T13:44:55+00:00

Projects

Messaging and Go To Market Strategy: I developed a comprehensive messaging and marketing plan for a semiconductor company changing its strategy and target market, helping them to engage with new customers and position themselves as a disruptive industry leader

Pricing and Business Model: I developed a complete pricing structure, connected to an interactive business model. This enabled my client to explore various engagement models against business targets

Design to Production Supply Chain: I explained the complexities of electronics supply chains all the way from design of software, boards and chips through to manufacture, assembly and test through to distribution and support

Technology Marketing Training: I educated a marketing services client in how executives actually think and what they actually do, to help them rethink their own services offerings to those same executives

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