Tony King-Smith (known to many as “TKS”) is a highly experienced and dynamic electronics and technology global executive with more than 37 years of hands-on management of engineering, marketing and business development teams world-wide.
Companies: British Aerospace, Inmos, LSI Logic, Hitachi (Renesas, Panasonic, Imagination Technologies
Marketing: Ten years as Executive VP of Marketing for Imagination Technologies plc, a FTSE250 company. Ran the marketing organisation covering every aspect of PR, digital, events and blogs for technologies, products, market segments and corporate
Branding: Extensive experience of branding, including development and management of portfolios of logos and trademarks
Engineering: set up and ran five separate chip design teams in both digital and mixed signal; consumer product team for digital radio and audio; and multiple embedded software teams
Ecosystems: Many years’ experience of developing technology ecosystems in areas such as CPUs, IoT and graphics
Other skills: Intellectual property licensing, patents and industry standards bodies
I spent 10 years from 2006 to 2016 as EVP and CMO of Imagination Technologies, managing all aspects of marketing for their IP (Intellectual Property, including GPUs, CPUs, Wi-Fi/BT/DAB/DVB communications), IoT development platforms and SoC (systems on chip) capabilities. Corporate and investor communications was another of my responsibilities, including extensive dealings with the City of London, financial analysts and investors from the UKS and Europe, as Imagination was a FTSE250 listed plc. I actively defined and managed the creation of all PRs, managed all their developer ecosystems, as well as an extensive program of events across the US, Japan, Taiwan, South Korea, Taiwan and China.
In an earlier life, I was Strategic Marketing Director of LSI Logic Europe, where I developed a new segment-based marketing approach to their ASIC technologies, that was ultimately adopted by the company as their primary go-to-market business strategy world-wide.
I believe that for any technology to be successful, its engineering, sales, marketing and business development activities should all be closely aligned and inter-dependent. Alignment of engineering priorities to business strategy can, for example, save many years of engineering time by prioritising the right products for the agreed target markets. And identifying the right markets for where the unique strengths of technologies have greatest impact can focus sales resources where they can be most effective.
Branding and product naming is a surprisingly complex topic. I’ve managed by own team of graphic designers, developed logos and brand portfolios across the US, China and Europe, and dealt with the intricacies of managing a trademark portfolio of thousands of assets.
Having managed the specification, design and implementation in production of a wide range of products from high volume consumer products to advanced systems on chip and high performance real-time embedded software, I can help you plan and manage your product engineering. I’ve managed hundreds of engineers, and know what they need to thrive.
I also am knowledgeable about CPUs (of most configurations, especially parallel), graphics, communications, and security technologies – especially when used on-chip.